Kids Party Characters branding process by Cheryl Jacobs

I started Kids Party Characters with my partner Ricardo Jonathan Leveratto over 4 years years ago with 20 costumes & a drive to succeed. Both of us did about 2-4 parties every weekend taking everything we made & investing it back into the company. We quickly grew to now about 160 characters, 70 employees, over 100 parties monthly, in 4 states & about to launch nationwide in 4 weeks. I am forever grateful for Jonathan's push to succeed. In the beginning everyday I networked on social medias & advertising platforms. After some time people started contacting us to do that for us. We are now getting our name out there on 15 different internet platforms. As my marketing continued I soon found out about the business of online coaching who takes your company to the next level. It became my obsession to learn this new technique. I became contacting these online coaches & 1 particular coach took me under his wing & introduced me to the world of Digital Marketin...